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[TCR × RETO] Why is a running brand into coffee?

Text: Yuki Yoshida This phrase came up many times when I spoke to several people about the launch of the collaborative coffee. Why is that? There seems to be a deep relationship between run...

How much do you know about the coffee you drink every day? How delicious coffee will change the future

Text: Yuki Yoshida "I think there are people who spend more than 500 yen a day on coffee. That comes to nearly 200,000 yen a year. If you're going to spend that much money, wouldn't it be bette...

IKEUCHI ORGANIC and Daichi Kamino's craftsmanship, seen through their common thread of being "outcasts"

Text: Yuki Yoshida There must be something in common between IKEUCHI ORGANIC, a towel manufacturer in Imabari, Ehime Prefecture, and professional runner Daichi Kamino. ...Because there is some...

[IKEUCHI ORGANIC × RETO] We were given a special look at the design of the collaboration towel

Text: Yuki Yoshida I didn't know that just like you need a blueprint to build a building, towels also have blueprints. The IKEUCHI ORGANIC × RETO collaboration towels are no exception, and they ...

It's all because "I love IKEUCHI ORGANIC" - the reason why the collaboration on sports towels came to fruition

Text: Yuki Yoshida "I probably only said something like 'I love you' (laughs)," says Takagi Seiya, head of the RETO business and manager of Kamino Daichi, with a gentle smile. In planning and ...

The artisan's sensibility creates the "best comfort" - A conversation between Daichi Kamino and the president of a long-established sock manufacturer (Part 2)

Text: Yuki Yoshida Daichi Kamino's brand , RETO, will begin selling running socks in April 2022. The product was developed in collaboration with UNIVAL Co., Ltd. , which has its own factory in...

Six key points of "RETO" and the story behind its development: A conversation between Daichi Kamino and the president of a long-established sock manufacturer (Part 2)

Text: Yuki Yoshida Daichi Kamino's brand , RETO, will begin selling running socks in April 2022. The product was developed in collaboration with UNIVAL Co., Ltd. , which has its own factory i...

How the one-of-a-kind running socks "RETO" were created - A conversation between Daichi Kamino and the president of a long-established sock manufacturer (Part 1)

Text: Yuki Yoshida Daichi Kamino's brand , RETO, will begin selling running socks in April 2022. The product was developed in collaboration with UNIVAL Co., Ltd. , which has its own factory in K...