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IKEUCHI ORGANIC and Daichi Kamino's craftsmanship, seen through their common thread of being "outcasts"

Text: Yuki Yoshida There must be something in common between IKEUCHI ORGANIC, a towel manufacturer in Imabari, Ehime Prefecture, and professional runner Daichi Kamino. ...Because there is some...

[IKEUCHI ORGANIC × RETO] We were given a special look at the design of the collaboration towel

Text: Yuki Yoshida I didn't know that just like you need a blueprint to build a building, towels also have blueprints. The IKEUCHI ORGANIC × RETO collaboration towels are no exception, and they ...

It's all because "I love IKEUCHI ORGANIC" - the reason why the collaboration on sports towels came to fruition

Text: Yuki Yoshida "I probably only said something like 'I love you' (laughs)," says Takagi Seiya, head of the RETO business and manager of Kamino Daichi, with a gentle smile. In planning and ...